Street Style Birkenstocks 

Welcome to Street Style and embark on a discovery of where your Birkenstocks can take you. Street Style is a prototype lifestyle campaign built to challenge Birkenstock’s current visual style and push it to the next level. Instead of studio photography and visuals that are less engaging, the goal was to create something new and engaging. The campaign highlights creatives living in New York City and showcasing what Birkenstocks means to them. Street Style documents artists, journeys across NYC, and how their Birkenstocks help them explore. The focus is on what they do and how their shoes allow them to do it. The campaign below is a collaboration with Renee Wiffin, an illustrator based in Brooklyn. The campaign has been built to modernize Birkenstock as a brand and push their campaigns in an innovative style pushing Birkenstock to new forms of presentation through mixed media and new forms.

Adobe InDesign, Adobe Photoshop, Canon DSLR