Xbox Mobile Application
UX/UI
Adobe InDesign, FigmaThe Xbox App Self Initiated study of the mobile application designed by Microsoft enabling users to have a on the go xbox experience. This case study works to evaluate the Xbox Mobile Application, its usability, fallbacks, and efficiency of functionalities and systems within the app. Jack henry Knowledge Base Glossary Design UX/UI, AI Integration, Client Work, Lead Designer
Figma
The Jack Henry Knowledge Base Glossary serves as the information hub for product information. The glossary was designed To address communication gaps identified after PI 15. The glossary works to standardize terms and definitions across internal teams, teams from partners, and customers. Aura Dance crew 2023 Kickoff video
Motion, Video, Illustration, Client Work
After Effects, ProcreateAtypi fluidity EXHIBITION Poster - 1/12 Designers Graphic Design, Exhibition (Copenhagen)
Illustrator
In April of 2025 I joined 11 other designers to put on an EXHIBITION at ATYPI in Copenhagen. The focus of the was fluidity, and my focus was on Arab Identity shown through Arabic and English type featuring a quote by Miyamoto Musashi. The EXHIBITION was up for 1 week and was viewed by creatives from all over the world attending the conference. THE EGYPTIAN MUSEUM OF ARCHEOLOGICAL HISTORY
Branding, Motion, Merchandise, Photography
PHOTOSHOP, INDESIGN, Illustrator, After Effects
THE EMAH Project was a speculative study of a rebrand of the grand egyptian museum. This study showcases a brand identity, merchandise and an exploration of type experimentation for english and arabic typography. Desert Studio
Branding, UX/UI, App Prototype, Photography
Indesign, After Effects, Photoshop, Figma
Desert Studio is a self-initiated multidisciplinary study exploring the intersection of artistic tradition and education. As a speculative project, I developed a cohesive brand identity for a creative studio, physical merchandise, and a mobile application prototype.Dynamic Forms Merchandise for Adobe
Merchandise Design, Photography, Client WorkMapping Colonization through food Publication, Photography, typographyNike 35 years of greatness Campaign
Branding, Merchandise, Motion, packaging, Photography
Photoshop, Indesign, illustrator, after effectsThe Nike 35 Years of Greatness campaign is a self initiated branding campaign celebrating the Nike Air Max 90’s 35th anniversary. As a part of this project, I developed a cohesive brand identity, packaging, and physical merchandise. Type tonight nyc
branding, marketing, Client Work, Lead Designer
Indesign, After EffectsAs one of the design volunteers for type tonight NYC I led the process to design name tags for volunteers, presenters and press. The tags showcase a range of typefaces from type designers around the world and were a fun way to showcase the excitement of typography. As we go into 2026 some new projects are currently underway. Oryany Korea to new york campaign release
Branding, Video, Publication, Photography. Client Work, Lead Designer
In 2024 Oryany launched their New York campaign for the release of their handbag line. As a part of the campaign I designed a catalogue, shot a photoshoot and a video trailer for the collections release. These were used in advertising campaigns in New York, Korea and on the Oryany website as well.