UX/UI
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BRANDING
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PUBLICATION
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FIGMA 〰️
CLAUDE 〰️
UX/UI 〰️ BRANDING 〰️ PUBLICATION 〰️ FIGMA 〰️ CLAUDE 〰️
THE EGYPTIAN MUSEUM OF ARCHEOLOGICAL HISTORYA speculative rebrand of the Grand Egyptian Museum, examining how a world-class institution might modernize its identity while honoring cultural depth. The project explored bilingual type systems across Arabic and English, alongside brand identity, merchandise, and motion, pushing the boundaries of typographic expression.
Atypi fluidity EXHIBITION Poster Selected as one of 12 designers for an international exhibition at ATypI Copenhagen, I created a poster exploring Arab identity through the interplay of Arabic and English typography while merging digital and physical elements through the use of tile. The poster is centered on a quote by Japanese swordsman, artist and writer Miyamoto Musashi, using type as a lens to examine fluidity, culture, identity and belonging. It was shown to creatives from around the world who attended AtypI.
Nike 35 years of
greatness Campaign
A self-initiated campaign honoring the Nike Air Max 90's 35th anniversary. I developed the full campaign identity, from brand language and packaging to physical merchandise. Exploring how brands can re engage audiences through milestone storytelling, community, culture and love for sports.
Oryany NYC campaign release For Oryany's 2024 NYC launch, I served as lead designer and creative producer for the campaign surrounding the release. Deliverables included a catalogue, photography, and a video trailer, assets that ran on the brand's website and campaigns.
Desert Studio A self-initiated speculative project exploring the relationship between artistic tradition and design education. I built Desert Studio end-to-end: brand identity, physical merchandise, and a mobile app prototype, using the project as a sandbox to develop a cohesive multidisciplinary design system.
Shoot Your Shot by BarzoBarzo needed to deepen social engagement beyond bar discovery. As lead designer, I designed Shoot Your Shot, a social feature that lets users find and reach out to other users. The work spanned UX research, interaction design, and AI assisted flows.
Jack henry Knowledge Base Glossary Design 
Following gaps surfaced in PI 15, Jack Henry needed a source of truth to align language across internal teams, partners, and customers. I led the design of a structured knowledge base glossary in partnership with the GTM team standardizing terminology across the product ecosystem, reducing friction and improving cross team communication at scale.
Xbox Mobile Application StudyThis study showcases an evaluation of the Xbox Mobile App examining usability, efficiency and system consistency. Through primary and secondary research methods, demographic testing and task based scenarios, key pain points were identified and translated into design recommendations.
Dynamic Forms Merchandise Ranked among Adobe's top emerging designers in NYC and North America for 2025, I was invited to produce a merchandise collection for Adobe's Create Now event. I translated my pattern work into 3 pencil case designs and a sticker, distributed to event attendees as a tangible expression of the Dynamic Forms series.
Type tonight nyc As a design volunteer for Type Tonight NYC, I led the creation of name tags for volunteers, presenters, and press, turning a functional object into a typographic showcase. Each tag featured typefaces from designers around the world, setting the tone for an event built around a love of letterforms.
Mapping Colonization through food My Pratt thesis project examined the relationship between food, identity, and colonialism across the Middle East and South Asia. The result was a series of books that use culinary history as a framework to trace colonial impact, combining archival research, original photography, and typographic design into a layered publication system.
Aura Dance crew Kickoff video Partnering with Aura Dance Crew for their 2023 kickoff, I took a different approach to music video production: the footage was broken into over 4,000 individual frames, each hand-drawn in Procreate. The final piece pairs the original footage with a kaleidoscope animation that tracks movement and color, blending illustration, motion design, and performance into a single cohesive work.