Egyptian Museum of Archeological History Branding Campaign

The Egyptian Museum of Archeological History (EMAH) is a rebrand to showcase my take on what the Grand Egyptian Museum could have been. As a part of this project, I developed logos, posters, tickets, and merchandise for the museum. Through this project, I visited new forms of Arabic application and language identity combined with the trends of museum design. As a part of this, I went back to Egypt and studied its specific design culture while also working with forms in Illustrator, InDesign, and Photoshop to bridge the gap between English and Arabic. The work below is the product of much research, experimentation, sketches, physical exploration, and record-keeping through photos.

Adobe InDesign, Adobe Photoshop, Adobe After Effects, Adobe Illustrator, Canon DSLR